JaaJaaGO! Offline Pop-up Event (迦迦GO! 狮城好物迦年华) in China has finally arrived!
A total of 18 Singapore brands from beauty, fashion, and wellness categories were featured in this event. An experiential pop-up located at Raffles City Changning in Shanghai dated from 14 July to 18 July 2021. Visitors immersed themselves in an experiential retail shopping experience with games, and activities. The brand ambassadors were also on-site to assist consumers with product information and testing. Visitors who were keen to purchase the products could do so by scanning a QR code to complete the transaction via the brand’s WeChat store.
The pop-up at Shanghai hosted the finals of a live-streaming contest, where members of the public have to submit user-generated content for the participating brands. This contest, launched in April 2021, received more than 8,000 sign-ups. 5,000 contestants were shortlisted and pitched against each other for the best user-generated content created. The top 10 contestants in Shanghai, Beijing, and Chengdu would compete for the final grand prize at the pop-ups, which includes a sponsored trip to Singapore.
Last but not least, enjoy the live streaming of the opening ceremony on 14 July 2021 via the following link: